Drive a Luxury Car for Less

Want to drive a luxury brand automobile but can't afford it? You might be surprised to find that many luxury brands (like BMW, Mercedes-Benz, Audi, and Lincoln) offer vehicles that start in the low 30s. Just by foregoing a few extras like a bigger engine and built-in GPS you could be driving a new luxury car for about the same as you'd expect to pay for a nice Toyota or Honda. It really comes down to deciding if the term "fully loaded" is really that important to you -- do you have to have that gas-guzzling V8? If the answer is 'no' then you suddenly have a lot more options.

Via Luxist

Introducing: The Urban DINK

What is a "DINK" you ask? Dual Income, No Kids describes a market segment consisting of two-income couples without children. DINKS are considered a relatively affluent group with a greater percentage of discretionary income than other segments. DINKS are often targeted for luxury item promotions including vacation travel, luxury cars, gourmet foods, electronics, and personal services. My focus of this blog will be to explore these subsets. That way, we can offer comments and discoveries that are of particular interest to those groups.