Introducing: The Urban DINK

What is a "DINK" you ask? Dual Income, No Kids describes a market segment consisting of two-income couples without children. DINKS are considered a relatively affluent group with a greater percentage of discretionary income than other segments. DINKS are often targeted for luxury item promotions including vacation travel, luxury cars, gourmet foods, electronics, and personal services. My focus of this blog will be to explore these subsets. That way, we can offer comments and discoveries that are of particular interest to those groups.